Hello, I'm Safi.

Strategic Consultant and

Business Development Specialist

and Trainer

Co-founder at Alsham for projects development company
Co-founder at Maestro for software industry company
Board Member at Sally company

Start Now

"Plan Smart, Execute Boldly."

Mahmoud Khaled Safi
CEO

Who Am I ?

I’m Mahmoud Khaled Safi, a strategic consultant specializing in business development.

I support companies and investors in transforming their ideas into successful ventures and increasing

their local and international sales.

Through practical, proven solutions.

Why Work Together?

Extensive experience in manufacturing, export, e-commerce, marketing, and sales.
Strong network of connections to facilitate local and international market expansion.
Practical, executable solutions—not just theoretical advice.
Direct follow-up to ensure strategies are implemented and results are achieved.

Services We Provide

Feasibility Studies That Drive Action

Comprehensive market analysis, identification of challenges and opportunities, and actionable implementation plans.

Business Performance Analysis & Growth Planning

Assessing strengths and weaknesses, developing quick strategies for sustainable business growth.

Building Effective Operational Systems

Improving operational efficiency to reduce costs and maximize profitability.

Marketing & Sales Strategy Development

Creating marketing plans—both digital and traditional—to increase sales and enhance brand reach.

Export & International Expansion Solutions

Guiding companies into foreign markets and connecting them with appropriate distribution networks.

Our Success Stories

Hawader - Brand Building

Hawader is a specialized brand offering a premium selection of dairy products, cheeses, and light food essentials. Rooted in quality and tradition, Hawader brings fresh, authentic flavors to your table, crafted with care to meet modern tastes and nutritional needs. Whether you're seeking daily essentials or gourmet delights.

Papas Burger - Business model development

Papas Burger is a cloud kitchen redefining the burger experience with bold flavors and innovative cooking methods. Focused on creativity, quality, and convenience, Papas Burger delivers gourmet-style burgers that stand out with every bite — all from the comfort of a fully digital, delivery-first model.

Al-Andalus - Business model development

Al-Andalus is a dedicated dairy factory specializing in the production of fresh cheeses and dairy products. Committed to quality and authenticity, Al-Andalus combines traditional techniques with modern hygiene standards to deliver rich, natural flavors in every product — from creamy yogurts to artisanal cheeses crafted daily.

Fruit Factory - Brand Building

Fruit Factory is a vibrant retail chain specializing in Levantine-style fruit salads, cocktails, and freshly squeezed juices. Blending tradition with freshness, Fruit Factory offers a colorful and healthy experience with every cup — crafted from high-quality fruits and served with a modern twist.

Sahara - Brand Building

Sahara is a distinguished brand specializing in authentic Arabic sweets, traditional food products, and pure natural honey. With a passion for heritage and quality, Sahara brings the rich flavors of the Arab world to modern consumers, blending time-honored recipes with exceptional craftsmanship.

Lamis - Business model development

Lamis is a leading manufacturer of cleaning and hygiene products, offering a diverse portfolio of trusted brands including Lamis, Touri , and Roxol. Known for innovation, quality, and performance, the company delivers effective solutions that meet everyday cleaning needs for households and businesses alike.

Crocs - E-commerce development

Crocs, Inc. is a global leader in innovative casual footwear for men, women, and children. Known for its iconic clog design, Crocs delivers comfort, style, and versatility through lightweight, durable materials like Croslite™. Since its launch in 2002, Crocs has become a symbol of self-expression and comfort, embraced by millions around the world.

Sham - Brand Building

Sham is a manufacturing company specializing in high-quality packaging and wrapping materials. Focused on innovation and reliability, Sham provides efficient, durable solutions for a wide range of industries, supporting businesses with custom packaging that ensures protection, presentation, and performance.

Sultanah - Brand Building

Sultanah is a specialty retail chain offering a rich selection of authentic Turkish sweets. From classic baklava to delicate delights, Sultanah brings the timeless flavors of Ottoman desserts to modern-day dessert lovers — blending tradition, elegance, and premium quality in every bite.

Nafeeseh Sweets - Brand Building

Nafeeseh Sweets is a leading Jordanian brand known for its authentic Arabic sweets, including baklava, knafeh, and maamoul. Established in 2012, the brand combines tradition with quality, operating branches across the region and exporting globally to markets like the US, Canada, and Europe.

Fruit Salad - Business model development

Fruit Salad is a fresh concept brand specializing in Levantine-style fruit mixes, cocktails, and natural juices. With a focus on vibrant flavors and healthy choices, it offers a refreshing experience through carefully prepared, high-quality ingredients.